The way to do business Now….

There has been discussion around the important aspects of the way we do business.

The Personal Touch, hasn’t it always been thus.  Closing deals is improved if you can work “with” and “see” who is doing the job.  To know that the CEO/MD values you as a client.

Strategic partnerships has taken on a new and vibrant twist this year.  Who do you know who you want to work with, connect with and partner with?  These collaborations are springing up and doing very well.

Hire or work with well-connected talent.  There is no substitute for a man or woman who knows their product, their market and people.  They are a  talent in their own right and they are worth it.

Personal Branding

I went to a very interesting seminar on Tuesday organised by Bernie Mitchell of BoB club fame and the speaker was Ron Sloane.  It was all about Obama-ing your business.   Now I believe that Barack Obama is charismatic and inclusive and watching his inaugural speech in January he was sensational.   Ron explained the principles and the techniques which Obama used in a clear way.

This got me to thinking about branding and dreams.  Then I watched a U tube video which I hadn’t seen (I must be the only one!) of Susan Boyle’s first gig on Britain’s Got Talent.   Her dream was to sing to a big audience and be another Elaine Paige

What I decided was as Dr. Hubert Rampersad & Martha  Collins say:

. It’s what you define in your ambitious dream (hope) and in the way you pursue this dream. Remember  ‘Success doesn’t come to you …you go to it’. You must have a dream in life, follow your heart and love what you do, if you expect exceptional success. You will surely have it, since people who ask for it, wish it, dream it, hope it, fix it in their mind, visualize it, feel it, allow it, give your peak performance to it, respond to it with love, passion and integrity, attract success

I cried with and for Susan Boyle and also with and for Obama.   Dreams, Passion and Drive  make for an excellent personal branding platform.