The Write Stuff

Reading The Director magazine (from the IOD) I was very interested in Nick Parker’s article who is the Creative Director of The Writer, a business language consultancy.   “Jargon, corporate-speak, dull, long-winded formality”. This is what he said about business writing.  His top ten tips are great.

1. Think like a Reader
2. Small words can make a big difference
3. Practice what you preach
4. Get everyone to swap notes (I have a writing buddy Eddy of www.eddy.co.uk)
5. Read out loud
6. Have fun (debate and play…yes please)
7. Train your writers (I love it…and as part of the induction process!)
8. Start a library (good writers are “always” avid readers I AGREE completely)
9. Measure your new words
10. Don’t ban anything

Well he should talk to some of our writers.  And to Jacq Burns of course as she know a bit about writing.  Not only is she Publish a Best Seller but she is also the London Writers’ Club.  Her courses are second to none. http://www.publishabestseller.com/london-writers-club/